PRODUCT ADS & CAMPAIGNS
Make the product the main event.
Give a product one clear visual story, with enough space for the message that matters.
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Separate the product from the campaign treatment
When representing an existing product, begin with an approved reference showing its shape, materials, and packaging. List features that must remain recognizable. Treat new lighting and backgrounds as creative changes, and compare the output with the source before using it.
Build a hierarchy around one message
Choose whether the product, benefit statement, or offer should attract attention first. Specify a quiet area for the headline. Do not ask for a long feature list when a single product image and a short message would communicate the idea more clearly.
Test distinct directions
Compare a studio concept, a lifestyle setting, and an abstract composition using the same approved product and copy. Change one direction at a time so you can identify what improved. Keep a record of the prompt behind each selected concept.
Review copy and product accuracy
Check product proportions, controls, label text, and reflections. Any numbers or claims in a library example belong to that example, not your product. Supply approved marketing copy explicitly and remove invented specifications or offers from generated results.
Common questions
Should the model write product claims?
Provide approved claims yourself. Do not treat generated specifications, discounts, or promotional copy as verified product facts.
How do I keep space for a CTA?
Specify a quiet bottom or side area and avoid placing important product details there. Add the final CTA in a controlled layout if necessary.
Prompts and workflow advice are editorial examples. For model information, see OpenAI’s Images 2.5 announcement. Published September 8, 2026.
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